SEO-Marketer SEO Adelaide is a complex and often tricky digital marketing technique. It can take a lot of time and money to get things right, and there are always shady professionals out there who try and shortcut the process – which often leads to a penalty for search engines.
At Safari Digital, we offer ethical SEO Adelaide services that deliver long-term results. Talk to one of our team members today about how we can help you grow your business.
Keyword Research
Keyword research is a vital part of search engine optimisation (SEO) that determines the most popular terms and phrases among potential customers. It also provides valuable insight into your target audience’s searches and how they relate to your products or services. Using tools such as Semrush, you can discover the most valuable keywords and determine the best strategies for them to help improve your website’s SEO rankings. The keywords you select for your content tell search engines what to rank your site for and drive the right traffic.
Effective keyword research helps you create a custom-tailored SEO strategy specific to your business and its goals. It allows you to significantly rank higher on Google and attract more qualified visitors ready to convert. Unlike paid digital advertising, such as AdWords, which only delivers results for the duration of your campaign, SEO takes time to produce a return on investment but continues to provide value over the years.
There are always shady professionals & businesses that will try to take shortcuts in the industry and adopt unorthodox tactics that could land your website with a penalty from the Google search engine. The disadvantages are difficult to recover from and can significantly impact your search engine visibility.
It is always best to work with a trusted, experienced and proven SEO-Marketer SEO Adelaide company that follows the best practices in the industry. Avoid shady businesses and make sure they are using white hat SEO techniques to build a long-term online asset for your business.
On-Page SEO
SEO is a multifaceted process that includes on-page and off-page techniques. On-page SEO is done to optimise the content and structure of a website, while off-page SEO involves getting backlinks from other websites to your own. Both of these methods are important for a comprehensive SEO strategy.
On-page SEO focuses on the elements of your website that you control, such as title tags and keyword optimisation. It also involves optimising the content of your website and improving its readability. It ensures that search engines can understand your content and provide relevant results to users. On-page SEO is essential to any SEO campaign because it determines how well your site ranks on search engine result pages (SERPs).
In addition to optimising the content on your web pages, on-page SEO includes using keywords in your URL and title tags. It is because the keywords in your URL help search engines identify your content and rank it higher in search results.
Title tags are the text that appears at the top of a web page. They include the keyword you are targeting and indicate to search engines what the page is about. The title tag also signals the search engine that your page is relevant to a user’s query.
The keywords in your title tag and meta description are among the most influential factors in your search engine rankings. By choosing keywords that are relevant to your business, you can attract more targeted visitors to your website.
Adding internal links to your website can improve traffic flow and boost your SERP ranking. However, it is essential to use informed judgement when adding internal links. For example, you should only link to high-quality, relevant sites. You should also avoid over-using internal links, as this can damage your SERP ranking.